over the who - in a nutshell
Say it quietly, but not so long ago Simon wasn’t a hardcore ice cream enthusiast. A full 360 change of heart came about courtesy of a humble choc ice project he worked on during his early ‘agency’ years.
Simon loved the notion of a generous portion of ice cream enrobed in sublime great dark chocolate. The only problem was that great idea aside, choc ices in the UK were ‘bang average’ and that’s being polite!
In Australia, Over the Moo had fostered an unrivaled reputation for sumptuous tubs of plant-based joy. Simon’s cunning notion was to take the world’s finest dairy-free ice cream and turn it into bite-sized chunks of top-notch, plant-based happiness.
Today Over the Moo is leading the charge for recyclable pouches of bite-sized, dark choc coated chunks that are less than 30 calories each. Currently available in timeless vanilla and a luxurious caramel; these ‘gourmet-sharing’ treats are free-from gluten or any nasty artificial colourings.